SUPS believes strong and happy women create strong and happy families. They are in many ways at the heart of our society. When a woman feels strong and able to deal with the challenges on her path, her possibilities grow, just like her feeling of wellbeing and happiness. SUPS empowers moms to thrive through these challenges, and feel great while doing so.We contacted SUPS at the start of Pipamae. Our mail got lost and never got to them. A good month ago we spontaneously received an e-mail from them asking for a collaboration. So you can say that we were and are incredibly happy with this collaboration!Shortly afterwards we met them in a Teams call and the collaboration became even more fun, what a great founder and a great team behind SUPS! We got to know both them and the brand better in order to inform you as well as possible.Their mission & story is created out of one pure belief: self care is essential. Their mission is to empower women. To inspire them to take better care of themselves so they feel healthier, stronger and happier, to be able to thrive through life’s challenges.